Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Casida GmbH, Brüderstraße 33, 08412 Werdau, Germany, Tel.: + 49 (0) 3761 – 7608015, Fax: +49 (0) 3761 – 3669987, E-Mail: info@casida.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When using our website for information purposes only, i.e., if you do not register or otherwise provide us with information, we only collect such data that your browser transmits to the page server (so-called "server log files"). When you call up our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the moment of access
  • Amount of data sent in bytes
  • Source/reference from which you reached the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

Shopify

For the hosting of our website and the display of page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded an order processing contract with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

In the case of data transmission to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

4) Cookies

In order to make the visit to our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your end device. Some of these cookies are automatically deleted after the browser is closed (so-called "session cookies"), some of these cookies remain on your terminal device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

Insofar as personal data are also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the execution of the contract, in accordance with Art. 6 (1) lit. a GDPR in the case of consent given, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting Us

5.1 Reviews.io

For review reminders, we use the services of the following provider: REVIEWS.io 2020 GmbH, Skalitzer Str. 104, 10997 Berlin, Germany

Exclusively on the basis of your express consent in accordance with Art. 6 (1) lit. a GDPR, we transmit your e-mail address and, if applicable, other customer data to the provider so that the provider can contact you with a review reminder by e-mail.

You can revoke your consent at any time with effect for the future towards us or the provider.

We have concluded an order processing contract with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

5.2 WhatsApp Business

We offer visitors to our website the opportunity to contact us via the messaging service WhatsApp of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.

If you contact us via WhatsApp on the occasion of a specific transaction (for example, an order placed), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) lit. b. GDPR to process and answer your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or email address) in order to be able to assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (e.g., about the range of services, availability or our website), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only be used to answer your request via WhatsApp. It will not be passed on to third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device used by us for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact details of those users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) lit. a GDPR when using the app on their device for the first time by accepting the WhatsApp terms of use. A transmission of data of such users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp as well as your rights in this regard and setting options for the protection of your privacy can be found in the privacy policy of WhatsApp: https://www.whatsapp.com/legal/?eea=1#privacy-policy

In the context of the above-mentioned processing, data may be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

5.3 When contacting us (e.g., via contact form or e-mail), personal data is processed – exclusively for the purpose of processing and answering your request and only to the extent necessary for this.

The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Art. 6 (1) lit. f GDPR. If your contact aims at a contract, the additional legal basis for the processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention obligations to the contrary.

6) Comment Function

As part of the comment function on this website, in addition to your comment, information on the time the comment was created and the commentator name you have chosen will be stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address to contact you if a third party should object to your published content as illegal.

The legal bases for the storage of your data are Art. 6 (1) lit. b and f GDPR. We reserve the right to delete comments if they are complained about by third parties as illegal.

7) Data Processing When Opening a Customer Account

In accordance with Art. 6 (1) lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods prevent this and there is no legitimate interest on our part in further storage.

8) Use of Customer Data for Direct Marketing

8.1 Subscription to our E-Mail Newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to be able to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified e-mail address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 (1) lit. a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter will be used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.

8.2 Klaviyo

The dispatch of our e-mail newsletters is carried out via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data provided by you during the newsletter registration process to this provider in accordance with Art. 6 (1) lit. f GDPR, so that the provider can take over the newsletter dispatch on our behalf.

Subject to your express consent in accordance with Art. 6 (1) lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the e-mails sent, which can measure open rates and specific interactions with the content of the newsletter. In the process, terminal device information (e.g., time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing contract with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

8.3 WhatsApp Newsletter

If you subscribe to our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.

To receive the newsletter, add our communicated mobile phone number to the address contacts of your mobile device and send us the message "Start" via WhatsApp. By sending this WhatsApp message, you give us your consent for the use of your personal data in accordance with Art. 6 (1) lit. a GDPR for the purpose of sending the newsletter. We will then add you to our newsletter distribution list.

The data collected by us when you register for the newsletter will be processed exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time by sending us the message "Stop" via WhatsApp. After you have unsubscribed, your mobile phone number will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.

Please note that WhatsApp Business receives access to the address book of the mobile device used by us for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA.

For the dispatch of our WhatsApp newsletter, we therefore use a mobile device whose address book only stores the WhatsApp contact details of our newsletter recipients. This ensures that every person whose WhatsApp contact details are stored in our address book has already consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) lit. a GDPR when using the app on their device for the first time by accepting the WhatsApp terms of use. A transmission of data of such users who do not use WhatsApp and/or have not contacted us via WhatsApp is thus excluded.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp as well as your rights in this regard and setting options for the protection of your privacy can be found in the privacy policy of WhatsApp: https://www.whatsapp.com/legal/?eea=1#privacy-policy

In the context of the above-mentioned processing, data may be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

9) Data Processing for Order Fulfillment

9.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, e-mail address) transmitted by you when ordering in order to inform you personally about upcoming updates within the legally prescribed period via a suitable communication channel (e.g., by post or e-mail) as part of our statutory information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact data will be used strictly for the purpose of notifying you about updates owed by us and will only be processed by us for this purpose insofar as this is necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

9.2 Shipcloud

For order processing, we use the following provider: shipcloud GmbH, Lüdmoor 35a, 22175 Hamburg, Germany

Name, address and, if applicable, other personal data will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR exclusively for the purpose of processing the online order. Your data will only be passed on if this is actually necessary for the processing of the order.

9.3 Transfer of Personal Data to Shipping Service Providers

- Deutsche Post

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6 (1) lit. b GDPR. The transfer only takes place insofar as this is necessary for the delivery of the goods. In this case, a prior coordination of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future towards the controller designated above or towards the provider.
- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 (1) lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery, we only pass on the name of the recipient and the delivery address to the provider in accordance with Art. 6 (1) lit. b GDPR. The transfer only takes place insofar as this is necessary for the delivery of the goods. In this case, a prior coordination of the delivery date with the provider or the delivery notification is not possible.

The consent can be revoked at any time with effect for the future towards the controller designated above or towards the provider.

9.4 Use of Payment Service Providers (Payment Services)

- Klarna

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method of the provider where you make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. Your data will be passed on in this case exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

If you select a payment method where the provider makes an advance payment (such as purchase on account or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, e-mail address, telephone number, if applicable, data on an alternative means of payment) during the ordering process.

In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider in accordance with Art. 6 (1) lit. f GDPR for the purpose of a credit check. On the basis of the personal data provided by you as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

For the decision in the context of the application check, in addition to internal criteria of the provider, identity and credit information from the following credit reporting agencies may be included in accordance with Art. 6 (1) lit. f GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider where you make an advance payment, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. Your data will be passed on in this case exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

If you select a payment method where we make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, e-mail address, telephone number, if applicable, data on an alternative means of payment) during the ordering process.

In order to safeguard our legitimate interest in determining your solvency in such cases, this data is forwarded by us to the provider in accordance with Art. 6 (1) lit. f GDPR for the purpose of a credit check. On the basis of the personal data provided by you as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider where you make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. Your data will be passed on in this case exclusively for the purpose of payment processing with the provider and only insofar as it is necessary for this.

10) Online Marketing

10.1 Google AdSense

This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e., text files that are stored on your computer and which enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve a transfer to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to carry out an evaluation of your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or insofar as third parties process this data on behalf of Google.
All processing described above, in particular the reading of information on the end device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10.2 ADCELL Affiliate Program

We participate in the affiliate program of the following provider: Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany

In this context, we have placed links on our website that lead to offers on the websites of the provider or third parties ("partner sites").

To measure the success of an affiliate link, to evaluate orders generated via such a link and for the corresponding billing of commission payments, the provider uses cookies and/or comparable technologies that are generally set on the partner sites and for which we are not responsible under data protection law. In this process, the provider also regularly processes the IP address and, if applicable, other end device information.

All processing described above, in particular the reading or storage of information on the end device used by you, only takes place if you have given your express consent for this in accordance with Art. 6 (1) lit. a GDPR. You can...