Content guidelines
Author: Alexander Helm
Specialty: Pharmacist and expert for natural health and care products
Introduction
At Casida GmbH, we take the responsibility of providing health and care information very seriously. We understand that our content can have a direct impact on the well-being of our customers. Therefore, we are committed to strictly adhering to the standards set out in this content policy to ensure the accuracy, reliability and safety of our content.
Table of Contents
- 1. content quality
- 2. timeliness of the information
- 3. use of artificial intelligence (AI)
- 4. compliance with standards
- 5 Transparency and citation of sources
- 6. dealing with misleading information
- 7. critical consideration and advice
- 8. advertising and product references
- 9. participation of guest authors
- 10. feedback and communication
- 11. review and adjustments
1. content quality
The quality and reliability of our information is our top priority, especially with regard to the health effects for our customers. Every article, regardless of whether it was written by Alexander Helm himself, our employees or external authors, is subject to strict control by at least one other qualified person.
Our authors have specific expertise and qualifications in their respective fields. This ensures that we only publish correct and carefully checked information that meets our high quality standards.
2. topicality of the information
We regularly update our website to ensure that our content is current and relevant. Medical and health knowledge can change; we therefore review our existing content at regular intervals to ensure that it meets the latest standards.
3. use of artificial intelligence (AI)
We use artificial intelligence to support us, for example for spell-checking or to improve the readability of our texts. No article on our website is created entirely by AI. All AI-supported content is always based on a draft created by our authors and is checked by humans to ensure accuracy and reliability.
4. compliance with standards
We follow strict industry standards, ethical guidelines and legal requirements in our content creation. As a company that offers health products, we are aware of our duty of care and ensure that all content meets these requirements. Our corporate culture emphasizes naturalness, wholeness, innovation, safety and trust.
5 Transparency and sources
We attach great importance to transparency and use authoritative sources to substantiate our content. References are listed at the end of each article to give our readers the opportunity to view further information.
6 Dealing with misleading information
If incorrect or misleading information is identified, we will correct it immediately. We offer our readers the opportunity to report errors or ambiguities via our contact form. Your feedback helps us to continuously improve our content.
7 Critical review and advice
We encourage our customers to critically scrutinize the information provided. Our content is intended to provide general information and is not a substitute for individual advice from qualified specialists. In the event of health issues or individual needs, we recommend seeking professional medical advice.
8 Advertising and product references
We do not use advertising, affiliate links or sponsored content from third parties on our website. References to products refer exclusively to our own Casida products. We inform our users transparently about our products and their features within the texts.
9. participation of guest authors
We occasionally work with guest authors or external experts. Before contributions are published, they are carefully checked to ensure that they meet our quality standards. Only people with the necessary expertise and specialist knowledge are allowed to publish content on our platform.
10 Feedback and communication
Your feedback is important to us. If you have any questions or comments, you can reach us via our contact form. We are also active on social media platforms such as Facebook and Instagram and look forward to interacting with our community.
11. review and adjustments
We regularly review our content guidelines and adapt them as necessary to meet current requirements. The guidelines are accessible to our users at all times and are linked in the footer and in our blog posts.
Last update: 12.11.2024