Privacy Statement

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Casida GmbH & Co. KG, August-Bebel Str. 43, 08412 Werdau, Germany, Tel .: + 49 (0) 3761 – 7608015, Fax: +49 (0) 3761 – 3669987, E-Mail: info@casida.de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the character string “https: //” and the lock symbol in your browser line.

2) Data collection when you visit our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source / reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: ​​in anonymous form)

The processing takes place in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, the cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Para. 1 lit. in accordance with Art. 6 Paragraph 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:

Internet Explorer: https://support.microsoft.com/en-us/topic/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
Safari: https://support.apple.com/en-us/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) Contacting

When you contact us (e.g. using the contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Para. 1 lit.f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

5) Data processing when opening a customer account and for contract processing

In accordance with Art. 6 Para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide us with them to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We save and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use of your data as permitted by law has been.

6) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this website. Your IP address is also recorded and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties by submitting a comment or posts illegal content. We need your e-mail address in order to contact you if a third party should object to your published content as illegal. The legal basis for storing your data is Article 6 Paragraph 1 lit. b and f GDPR. We reserve the right to delete comments if third parties complain that they are illegal.

You as a user can subscribe to the follow-up comments. You will receive a confirmation email to ensure that you are the owner of the specified email address (double opt-in procedure). The legal basis for data processing in the case of subscribing to comments is Article 6 (1) (a) GDPR. You can unsubscribe from ongoing comment subscriptions at any time with effect for the future.For more information on how to unsubscribe, please refer to the confirmation email.

7) Use of your data for direct mail

7.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used in order to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.
7.2 Sending the email newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 Para. 1 lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. For this you only have to pay transmission costs according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

7.3 Sending newsletters via rapidmail

Our e-mail newsletters are sent via the technical service provider rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg (“rapidmail”), to whom we pass on the data you provided when you registered for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on rapidmail’s servers in Germany.

rapidmail uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. With the help of so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on our website) has taken place after clicking the link in the newsletter. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you want to object to the data analysis for statistical evaluation purposes, you have to unsubscribe from the newsletter.

We have concluded an order processing contract with rapidmail in which we oblige rapidmail to protect the data of our customers and not to pass them on to third parties.

Further information on data protection from rapidmail can be found in rapidmail’s data protection declaration: https://www.rapidmail.de/datenschutz

7.4 Advertising by post

On the basis of our legitimate interest in personalized direct mail, we reserve the right to store your first and last name, your postal address and – if we have received this additional information from you as part of the contractual relationship – your title, academic degree, year of birth and your professional, To save the industry or business name in accordance with Article 6 (1) (f) GDPR and to use it for sending interesting offers and information about our products by post

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

8) Data processing for order processing

8.1 To process your order, we work with the following service provider (s) who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 Paragraph 1 lit. b GDPR.

8.2 Use of special service providers for order processing and processing

– Shipcloud
The dispatch takes place via the dispatch portal “shipcloud” (shipcloud GmbH, Lüdmoor 35a, 22175 Hamburg). In accordance with Art. 6 Para. 1 lit. b GDPR, we pass on your data (name, address and, if applicable, further information) to shipcloud solely for the purpose of processing your online order. The data will only be passed on if this is actually necessary for processing.
Details on data protection at shipcloud can be viewed on the shipcloud website under “shipcloud.io”.
8.3 Use of payment service providers (payment services)

– Klarna
In order to be able to offer you Klarna’s payment options, we will transmit personal data, such as contact details and order data, to Klarna. In this way Klarna can assess whether you can use the payment options offered by Klarna and adapt the payment options to your needs. You can get general information about Klarna here . Klarna will process your personal details in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s privacy policy .
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal details are processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
– Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “installment payment” via PayPal, we give your payment data to PayPal (Europe) S.a.r.l. as part of the payment process. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment in installments” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR based on PayPal’s legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. For more information on data protection, including the credit agencies used, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
– IMMEDIATELY
If you select the “SOFORT” payment method, payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Para. 1 lit.b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data is passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only insofar as it is necessary for this. You can find more information about SOFORT’s data protection provisions at the following Internet address: https://www.klarna.com/sofort/daten

9) Contact for evaluation reminder

Review reminder by ShopVote
If you have given us your express consent to this during or after your order in accordance with Art. 6 Paragraph 1 lit. .de) so that they can send you a review reminder by email.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.

10) Use of rating and seal of approval graphics

ShopVote graphics

To display our ShopVote seal and any collected and / or aggregated ratings, we have integrated ShopVote graphics on this website.

This serves to safeguard our predominantly legitimate interests in the optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR. The ShopVote graphics and the services advertised with them are offered by Blickreif GmbH, Alter Messeplatz 2, 80339 Munich.

When the ShopVote graphics are called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call, the amount of data transferred and the source of the call (access data) and documents the call. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit to the site. The ShopVote graphics do not collect or save any other personal data.

11) Use of social media: Social plugins

11.1 AddThis bookmarking as a standard plugin

Our website uses so-called social plugins (“plugins”) from the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA (“AddThis”) as part of the Oracle Corporation is operated. The plugins are usually marked with an AddThis logo, for example in the form of a white plus sign on an orange background. You can find an overview of the AddThis plugins and their appearance here: https://www.addthis.com/get/sharing

When you call up a page on our website that contains such a plugin, your browser establishes a direct connection to the AddThis servers. AddThis transmits the content of the plug-in directly to your browser and integrates it into the page. As a result of the integration, AddThis saves a cookie on your device and thus collects your IP address and the information that your browser has accessed the corresponding page of our website. This information (including your IP address) is transmitted directly from your browser to an AddThis server in the USA and stored there. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there.

The data processing operations described are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interests of AddThis in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the AddThis service to your needs .

If you would like to object to the data collection by AddThis for the future, you can set a so-called opt-out cookie, which you can download from the following link: https://www.addthis.com/privacy/opt-out
You can also completely prevent the AddThis plugins from loading with add-ons for your browser, e.g. B. with the script blocker “NoScript” (https://noscript.net/).

The Oracle Corporation as the umbrella organization of AddThis based in the USA is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by AddThis as well as your related rights and setting options to protect your privacy can be found in AddThis’s data protection information: https://www.addthis.com/privacy/privacy-policy

11.2 AddThis bookmarking plugins with Shariff solution

Our website uses so-called social plugins (“plugins”) from the bookmarking service AddThis, which is operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA (“AddThis”) as part of the Oracle Corporation is operated.

In order to increase the protection of your data when you visit our website, these buttons are not unrestrictedly integrated into the page as plug-ins, but only using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection is established with the AddThis servers. If you click on the button, a new browser window opens and calls up the AddThis page, on which you can interact with the plugins there (if necessary after entering your login data).
The Oracle Corporation as the umbrella organization of AddThis based in the USA is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

You can revoke your consent at any time by deactivating the activated plug-in by clicking again. However, the revocation does not affect the data that has already been transmitted to AddThis.

The purpose and scope of the data collection and the further processing and use of the data by AddThis as well as your rights and setting options for the protection of your privacy can be found in the data protection information of AddThis: https://www.addthis.com/privacy/privacy-policy
11.3 Instagram as the standard plug-in

Our website uses so-called social plugins (“plugins”) from the Instagram online service, which is operated by Instagram LLC., 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged into Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there.

If you are logged in to Instagram, Instagram can immediately assign your visit to our website to your Instagram account. If you interact with the plugins, for example press the “Instagram camera” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and shown to your contacts there.

The data processing operations described are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Instagram’s legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Instagram service to your needs .

If you do not want Instagram to directly assign the data collected via our website to your Instagram account, you must log out of Instagram before visiting our website. You can object to the loading of the Instagram plugins and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker “NoScript” (http://noscript.net/).
Instagram LLC. based in the USA is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram’s data protection information: https://help.instagram.com/155833707900388/

11.4 Pinterest as the standard plug-in

So-called social plugins (“plugins”) of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”), are used on the seller’s website. The plugins are marked with a Pinterest logo (e.g. “Pin it” button). You can find an overview of the Pinterest plugins and their appearance here: https://developers.pinterest.com/docs/getting-started/introduction/

If you call up a page of the seller that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plug-in transmits so-called log data to the Pinterest server in the USA. This log data may contain the IP address, the address of the websites visited that have Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies. If you interact with the plugins, for example press the “Pin it” button, the corresponding information is also transmitted directly to a Pintererst server and stored there. The information is also published on Pinterest and displayed there on your Pinterest account.

The data processing operations described are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Pinterest’s legitimate interests in displaying personalized advertising in order to inform other users of the social network about your activities on our website and to tailor the Pinterest service to your needs .

In the event that personal data is transmitted to Pinterest Inc. based in the USA, Pinterest Inc. has certified itself for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

If you do not want Pinterest to collect your data via our website and possibly combine this with your user data on Pinterest, you should log out of Pinterest before visiting our website.
You can object to the loading of the Pinterest plugins and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker “NoScript” (https://noscript.net/).

The purpose and scope of the data collection and the further processing and use of the data by Pinterest as well as your related rights and setting options to protect your privacy can be found in the privacy policy of Pinterest: https://about.pinterest.com/en/privacy-policy

12) Use of social media: videos

Use of Youtube Videos

This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, does not start storing user information until the video (s) are played back. If the playback of embedded YouTube videos is started, the provider “YouTube” uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be assigned to your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Article 6 (1) (f) GDPR on the basis of Google’s legitimate interests in displaying personalized advertising, market research and / or the needs-based design of its website. You have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US.
Regardless of whether or not the embedded videos are played, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations beyond our control.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information on data protection at “YouTube” can be found in the provider’s data protection declaration at: https://www.google.de/intl/de/policies/privacy

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

13) Online Marketing

13.1 Use of Google Ads conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. In relation to the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. The customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can block this use by deactivating the Google conversion tracking cookie in your Internet browser under the keyword “User settings”. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 Paragraph 1 lit. When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

You can find more information about Google’s data protection provisions at the following Internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be able to be used or only to a limited extent if you have deactivated the use of cookies.

As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

13.2 Use of Affiliate Programs

– Amazon partner program (AmazonPartnerNet)
We participate in the partner program “AmazonPartnerNet” of Amazon EU S.a.r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg (hereinafter “Amazon”). In this context, we have placed advertisements on our website as links that lead to offers on various Amazon websites. Amazon uses cookies. These are small text files that are stored on your device in order to be able to trace the origin of orders that were generated via such links. Among other things, Amazon can recognize that you have clicked on the partner link on our website. This information is required for payment processing between us and Amazon. If the information also contains personal data, the processing described takes place on the basis of our legitimate financial interest in processing commission payments with Amazon in accordance with Article 6 (1) (f) GDPR.
Further information on data usage by Amazon can be found in the Amazon.de privacy policy at https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401
If you want to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. You can also deactivate the interest-based ads on Amazon via the link https://www.amazon.de/gp/dra/info.
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

14) Web analysis services

Google (Universal) Analytics

Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there; it can also be transferred to the Google LLC server. come in the US.
This website uses Google (Universal) Analytics exclusively with the extension “_anonymizeIp ()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. With the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC. Server in the USA and shortened there. In these exceptional cases, this processing takes place in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading the browser plug-in available under the following link and install:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you have to click this link again): Deactivate Google Analytics
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

15) Retargeting / remarketing / referral advertising

Google Ads remarketing
Our website uses the functions of Google Ads Remarketing, with this we advertise this website in the Google search results as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you have visited. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have agreed with Google that your internet and app browser history will be linked by Google with your Google account and that information from your Google account will be used to personalize advertisements that you will find on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to the Google LLC servers. come in the US.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at the Internet address www.aboutads.info to find out about the setting of cookies and make settings for this. Finally, you can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. Certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
Further information and the data protection provisions regarding advertising and Google can be viewed here:
https://www.google.com/policies/technologies/ads/
As far as legally required, we have obtained your consent for the processing of your data described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option outlined above to make an objection.

16) Rights of the data subject

16.1 The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we inform you below:

  • Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed , the planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we have not collected it from you the existence of automated decision-making including profiling and, if necessary, meaningful information about the logic involved and the scope and the intended effects of such processing, as well as your right to be informed about the guarantees according to Art. 46 GDPR when forwarding your data exist in third countries;
  • Right to correction according to Art. 16 GDPR: You have the right to immediate correction of incorrect data concerning you and / or completion of your incomplete data stored by us;
  • Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request that the processing of your personal data be restricted as long as the accuracy of your data, which you disputed, is checked if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have objected to reasons of your particular situation, as long as it has not yet been established, whether our legitimate reasons outweigh;
  • Right to information according to Art. 19 GDPR: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to correct or delete this to all recipients to whom the personal data relating to you has been disclosed of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically possible is feasible;
  • Right to revoke consent given in accordance with Art. 7 Paragraph 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for processing without consent. Revoking your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of revocation;
  • Right to lodge a complaint in accordance with Art. 77 GDPR: If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement.

You can delete your saved data here: https://casida.com/de/loeschfrage/

16.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAINLY LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS THAT WE GIVE UPON YOUR SPECIFIC SITUATION.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR PROCESSING THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOM OR IF THE PROCESSING OR EXPRESSION APPLIES.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY OBJECTIVE AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

17) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and – if relevant – additionally based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 Paragraph 1 lit.

If there are statutory retention periods for data that are processed in the context of legal or similar obligations on the basis of Art. 6 Paragraph 1 lit. and / or we have no legitimate interest in further storage.

When processing personal data on the basis of Art. 6 Para. 1 lit.f GDPR, this data is stored until the person concerned exercises his right of objection according to Art. 21 Paragraph 1 GDPR, unless we can have compelling reasons worthy of protection provide evidence for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 Para. 1 lit.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

You can view your saved data here: https://casida.com/de/datenauszug/

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Version: 201911161002

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